Join the Content Club!

MarComm Networking Group: Join the Content Club!

When: December 12, 2018 8:30-10:00AM
Location: Canadian Chamber office, 275 Slater Street, 17^th floor

We’ve all seen spreadsheets and templates of content calendars, some of us have even fallen victim to them. These calendars tend to focus on things like creation due date and publish date onto the blog, social media, or elsewhere. But there’s something missing: how content should be produced and distributed, how it connects to the broader brand objectives, and which channels are most optimal for the specific content. Without these elements, the typical content calendar tends to focus on filling gaps rather than the bigger picture: creating effective, consistent content at scale to drive engagement.

This session is free for CSAE members and colleagues. Space limited to 15 registrants.