May 9, 2019 1:00pm-2:00pm EDT
It doesn't take much for things to go off the rails - and with social media, it takes only seconds for the world to know about it. The ability for an organization to respond quickly and effectively requires preparation. This webinar will focus on the principles of responding to a crisis – what to say, how to say it and who to have say it. Participants will learn the ACE (accept, commit, express emotion) protocol to respond to crisis effective and mitigate against reputational damage.
Jacqui has made the transition from professional engineer to master communicator over the course of her career. She is an Accredited Business Communicator (ABC) from the International Association of Business Communicators (IABC) and was honoured by IABC as a Master Communicator. A native of Halifax, Jacqui graduated of Saint Mary’s University and Dalhousie University where she earned her degree in Chemical Engineering. With 20 years’ experience at P&G and 10 years as the Chief Communications Officer for Deloitte Canada, she knows the importance of getting to the core of issues quickly. Jacqui is a business member of CSAE and has presented at the National Conference and at the Trillium Chapter’s Winter Summit. In 2019, CSAE will be publishing her book, Stuff Happens, a guide to crisis preparation and management for associations. Jacqui owns and operates her own consultancy, JAd’E Communications Ltd., she is active on Twitter and Linked In.
2 Sheppard Avenue East, 20th FloorToronto ON M2N 5Y7
info@csae.com 416.363.3555 1.800.461.3608
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