CSAE BC 2020 Lunch & Learn Session - It Starts With You: How to Inspire, Engage and Retain Members

As organizations of every description continue to adapt and evolve in the face of changing technologies, workforce demographics and competition for talent, leadership within associations is also recognizing the need to reposition and reassess their value proposition in order to attract and retain members. While some organizations have experienced attrition and/or decline, others are thriving and implementing successful strategies to engage and increase member participation.

Associations offer distinct advantages and networking opportunities for members with like-minded professional and community interests. In order to realize continued success and growth, it is important for leaders and associations as a whole to recognize the needs and aspirations of their membership, as well as prospective members.

As leaders of your association, consider these questions:

• What has changed in terms of membership demographics?
• Why would a new member want to join?
• Are you doing all you can to provide members with innovative programming and offerings?

Delivering her message with insight, wit and humor, Michelle’s energizing, informative and dynamic keynote presentation, your association attendees will learn the answers to the above questions. The will leave the event with new approaches to take the initiative, apply creative and practical solutions to attract new members while keeping existing members happy, long after the event ends.

Expected learning outcomes:

• Discover the eight influencing factors that influence member retention
• Apply practical tools to attract younger members while meeting the needs of current and tenured members
• Increase membership engagement and involvement in your association at all levels
• Evaluate, improve and initiate innovative membership recruitment strategies for long-term success

Join us for this informative and powerful presentation on how to engage and retain your membership base, presented by Michelle Ray: Michelle, a highly sought-after international leadership keynote speaker, entrepreneur, author and educator, advocates the importance of developing leadership and accountability skills, regardless of one’s title. She is committed to helping her clients create engaged workplaces, develop exceptional leaders and implement practical strategies to revitalize their cultures.

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Cancellation Policy

You may cancel any time to receive a refund of your order by contacting Zena Peden at bc@csae.com. However, there will be no refunds for no-shows.