Create Buzz for your Brand on a Budget

Create Buzz for your Brand on a Budget

With Dani Gagnon

April 9, 2019
9:00am-2:30pm

Holiday Inn Toronto Downtown Centre - 30 Carlton Street, Toronto

The runaway hit of the CSAE 2018 Conference, Dani's workshop is essential for any association professional seeking a practical take on how to get your organization's message out there and build your brand without breaking the bank.

In her inimitable engaging style, Dani will show you how to cut through the clutter of Facebook, Instagram, Twitter and Snapchat by crafting messages that will actually reach your stakeholders. By understanding algorithms and using innovative ideas, you'll be able to create content that will be widely shared. Your next paid social campaign will bring in new business and could cost as little as $30. This workshop will explore how to actually reach your target market through interactive, clever, and truly social content and will share examples of organizations leveraging trending topics in a cool way and turning their brand into a personality online. This workshop is not to be missed by any association marketer who is struggling to turn social media into a successful part of your association’s brand building toolkit.

During this session, participants will:

• Explore the history of marketing and how social media is SOCIAL
• Delve into the realities of social media algorithms 
• Explore content creation
• Discuss how to build a following and the power of a "like"
• Discover how you can use even a small budget to boost your impact
• Explore analytics to measure what's working and what isn't 

Don't miss the chance to find out why Dani's presentation garnered rave reviews at the CSAE conference!

"Dani was amazing! Knowledgeable, funny, energetic... great information and insight'

"Fantastic presentation. So many takeaways. Best social media presentation ever attended!"

"Dani is exceptional. I learned so much!"

About Dani Gagnon

Dani Gagnon is a digital media professor, and a millennial in a primarily boomer-saturated business world, who helps organizations drive business through their online presence and digital marketing.  She’s chock full of insights on internet-based algorithms and how you can leverage them to better connect with target audiences. 

Dani finds innovative ways to drive business through digital marketing and ensuring organizations are being genuine throughout that process.  She runs a digital marketing agency and is founder of The Like Button, which handles social media consultations and strategies for companies across Canada. She has been making a serious impression in the social media world working with brands like CBC, Under Armour, the NDP and MasterCard.

A social strategist with a passion for music, Dani is also lead singer/guitarist of the internationally-known punk band KINK. Her specialty is making content interactive, clever and truly social- and framing it to reflect the things the Internet is talking about to encourage sharing and engagement.