The New Rules of Sponsorship Sales

The New Rules of Sponsorship Sales

A Webinar with Chris Baylis

June 19, 2019
12:00pm-1:00pm EDT

Sponsorship is evolving and many associations are struggling to keep up with the pace of change while balancing all of their responsibilities. Sponsorship is becoming more complex, nuanced and demanding all the while, sponsorship growth in Canada is leading world in terms of increased spending on the part of brands.

In this workshop, sponsorship expert Chris Baylis will teach you to turn more of your proposals into sales. You’ll learn to leverage the latest sponsorship trends to drive greater success for your organization and you will walk away with the tools, insights and confidence needed to demonstrate the value of your sponsorship opportunities.

During this session, we will cover:

• What's new in sponsorship and what sponsors want from you
• Prospecting and getting the meeting
• Why you need to ditch 'Gold, Silver, Bronze' immediately and what to replace it with
• Simple techniques to determine your value and how to measure ROI
• Going beyond logo placement to create real value for your sponsors and your audience
• Why audience data is your most important asset (and what to do with it)
• How to build activations that sponsors and audiences love

Participants will learn:

• Learn how to get the meeting with sponsors and walk away with the sale
• Build activation ideas that your sponsors and your audience will love
• How to create a best in class sponsorship program
• How to transition to this new way of sponsorship and how to get your internal decision-makers on board
• You will know exactly what to include in a sponsorship package and what to avoid

Templates included:

• Sponsorship proposal templates
• The exact questions to use in meetings with sponsors
• Sample emails, pre-written, to help you secure the meeting
• A fulfillment report template
• Sales pipeline template
• 34-point sponsorship sales checklist

About Chris Baylis

Chris Baylis is the President and CEO of The Sponsorship Collective and a self-confessed sponsorship geek. After several years as a sponsor (that’s right, the one with the money!) Chris decided to cross over to the sponsorship sales side where he has personally closed tens of millions of dollars in sponsorship deals. Chris has been on the front lines of multi-million dollar sponsorship agreements and has built and coached teams to do the same.

Chris launched The Sponsorship Collective with one goal in mind: To build best-in-class sponsorship programs for his clients

Chris now spends his time working with clients to value their assets and build strategies that drive sales. An accomplished speaker and international consultant, Chris has helped his clients raise millions in sponsorship dollars.