Association Efficiencies Using Virtual Strategies

When:  Apr 1, 2020

Association Efficiencies Using
Virtual Strategies
A PDX Workshop

Wednesday, April 1, 2020
8:00 a.m. breakfast, 9:00 - noon workshop

Location: Holiday Inn Toronto Yorkdale
3450 Dufferin Street, Toronto, ON M6A 2V1

Early Bird Registration Deadline: March 4, 2020

Demographic changes, the cost of office space, the increasing cost of fuel and commuting, members choices in how they learn and interact and administrative scrutiny are causing Associations to evaluate their approach to Virtual Work! This session will use the CSAE competency framework to look at all areas of Association excellence with regard to virtual improvements and efficiencies. How do you optimize your Governance framework and set Strategic Direction using virtual strategies? Can you deliver educational and advocacy value to members virtually or is face to face still an imperative? Managing people and operations gain efficiencies through virtual strategies but what are the drawbacks? These questions and more will be answered in this informative, interactive session delivered by Association Executives with real world experience. You will leave with tips, tricks and templates that will give you the support you need for whatever virtual looks like in your world.

Panelists: (see below for bios)
Shannon Bott, CAE
Catherine Cummings, CAE
Cheryl Farrow, CAE
Rozalyn Werner Arcé, CAE

8:00 am – Breakfast
9:00 am – Workshop Begins
12:00 pm – Workshop Ends

Registration: Before March 4, 2020
CSAE Member - $85
Non-CSAE Member - $110

Registration: After March 4, 2020
CSAE Member - $102
Non-CSAE Member - $132

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Shannon Bott, CAE
has over 19 years of association management experience and has supported a wide variety of associations locally, nationally and internationally. Having achieved CMP designation in 2003, Shannon has planned and executed conferences in Canada and around the world, including the renowned Couchiching Conference and JHI. As Executive Director Operations for Digital Health Canada, Shannon oversees the overall operations of the Association, ensuring that the Association office provides support and effective management of the organization, in accordance with the bylaws of the Association and directives of the Board of Directors. Shannon works in a strategic capacity with the Chief Executive Officer and the Board of Directors to deliver an effective, sustainable operation.

Cathy Cummings, CAE is the Executive Director of the International Alliance of ALS / MND Associations and has extensive experience in the Canadian not-for-profit sector including the Canadian Payroll Association and more recently the Canadian Corporate Counsel Association and the Canadian Bar Association. Cathy has also volunteered with United Way, the Canadian Society of Association Executives and many charities including ALS Ontario, ALS Canada, and Ceridian Cares. Cathy was one of the founding members of In-house Counsel Worldwide (ICW), a network of In-house Counsel Associations from all parts of the world. She holds an MBA from Athabasca University and is a Certified Association Executive, CAE. Cathy works 100% virtually from her home office in Toronto!

Cheryl Farrow, CAE joined the Canadian Bar Association as CEO in November 2016, bringing an extensive background in not-for-profit management, including governance transformation, amalgamation and federation relations. Cheryl’s other not-for-profit leadership roles include President and CEO of the Supply Chain Management Association, Executive Director of the Canadian Grocery Human Resource Council, and President of the Ontario Tourism Education Corporation. Cheryl has also served on the other side of the boardroom table as Chair of the Alliance of Sector Councils and President of the International Federation of Purchasing and Supply Management (IFPSM). Cheryl has an MBA from the University of Toronto’s Rotman School of Management and holds her designation as a Certified Association Executive (CAE).

Rozalyn Werner-Arcé, CAE has more than 25 years of experience working for small and medium-sized organizations in the association, human service, and charitable sectors. In 2015, she joined Therapeutic Recreation Ontario, a virtual association, as the Executive Director. She feels very fortunate to work with a dedicated staff team, an amazing board of directors and the most fun members ever! Working in small organizations has offered the opportunity to have a wide variety of experiences such as strategic planning, advocacy, working with boards and committees, event planning, relationship building and more. She credits much of her career success to the insights and wisdom gained from CSAE and her CSAE – Trillium network. A firm believer in giving back, Roz volunteers with CSAE and in her community where she is now the president of a local youth shelter


Holiday Inn Toronto Yorkdale
3450 Dufferin Street
Toronto, ON M6A 2V1