Building value for your members and donors: ideas to invigorate, engage and grow.
April 25, 2019
Breakfast 8:00 - 8:30 AM Session: 8:30 - 10:00 AM
Applying business development concepts to grow membership or donor-base is nothing new, but taking a hard look at the value you bring your stakeholders sometimes falls down the priority list when you are under-resourced and just trying to manage your day-to-day.
Make this 90-minute interactive session a commitment to generating some new ideas for adding value to your program!
Join speaker Sheila Molloy as she takes us through some case studies for an open discussion and shares some of her proven techniques and processes to uncover and add value for your members/donors.
Here's a task for you...
Participate in this short discussion case and then come to the session to find out all the answers!
Click here to start the case study!
About the speaker:
Sheila Molloy, B.Comm
Sheila Molloy is the owner and principal of Molloy & Associates since 1997. Sheila is a business development and marketing whiz, and has had great success in helping associations and non-profits overcome business challenges. She has managed significant membership increases, debt recovery and revenue generation for various organizations.
Sheila is also the owner and instructor of Encourage Business Education, where she offers practical online training for small business operators and self-employed businesses.
Check Sheila out on LinkedIn!
Sheila is known for her enthusiasm and for her passion helping others develop and grow their business. She is a huge proponent of data and metrics but still advocates for the wise use of gut instinct. Her transparent, matter-of-fact style is sprinkled with relatable anecdotes and humour so people don’t cry when she presents the hard truths.
A few success highlights that are meaningful for this great discussion:
Sheila has...
—managed an association membership increase of 35% over 4 years, created two new revenue streams, and built metrics for member engagement;
—recovered an education organization’s debt of over $500,000 in less than one year by creating and focusing on high-value programming for students;
—successfully re-engaged a stagnant association membership, grew membership 28% in 2 years, and re-aligned funding priorities to benefit all stakeholders;
—built simple methods to analyze and implement value for a donor-base that was under constant change, ensuring annual donations were stabilized.
—developed a value-focused strategy for a national non-profit’s retail stores — resulting in a 24% increase in retail sales in one year.
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