The Impact Marketing Strategy on Modest Budgets

This session is a 60-minute interactive presentation of three case studies of not-for-profit organizations and associations that have invested in their marketing strategy and how it is paying off for them. Key discussion topics are on the value of truly listening to your “customers,” getting out of your comfort zone with disciplined innovation, and how to tell a story that connects with your mission and vision.

There are drastic demographic shifts that are happening very quickly for associations and it is important to plan to be prepared to address these changes. Many organizations try to resist change to withstand risk; however, change is necessary in this disruptive world we live in. With the hyper-personalization and individualization of our society, more and more pressure is being put on associations of all types. This presentation busts the myth – or misunderstanding – that innovation is expensive and available only to those with large budgets.

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